LETTER TO HIGH-ACHIEVERS
In 2019, we created Wise with the aim of offering the first highly sustainable trail equipment.
For the past 5 years, this adventure has been our Ultra. It requires unwavering determination, discipline and a total commitment to personal improvement. It is a transformational adventure, which strips us of everything that is illusory or superficial, which leads us on an inner quest towards authenticity, sincerity.
And it is an adventure that gives us unparalleled emotions.
Today, we look back and realize how far we have come. Together with you, we have built a brand that we are proud of.
We understood that a brand is much more than a logo. It is an ideal, a state of mind, beliefs, an attitude, an obsession...
It is also and above all a community that finds itself in this story and writes it with us. A community of Ultra-Runners, of High-Achievers, for whom ultra is a state of mind that they apply on the trails but also in their daily lives.
As we see the kilometers go by, things become clearer. We are more assertive about who we are, about what motivates us, about what brings you together, about what resembles us.
So today we are unveiling our new logo and our new site to make a visual update that seemed essential to us to be in line with what we have become.
This logo is radically simple. It embodies our desire for an essentialist running experience, stripped of everything, in search of authenticity and truth. An essential condition for reaching the state of Flow during which a run can last forever.
We proclaim that we are not a fashion brand where the value of the product is based on the logo it carries.
We manufacture technical parts, functional craftsmanship and superior quality, focused on the use you make of them.
We offer the ultimate Ultra Running gear to give you an unparalleled long distance experience. That's Wise.
Axelle Nardoux & Guillaume Boccas
Co-Founders of Wise